Almost nobody arrives saying what they need. They say what is bothering them.

The real problem

It was almost never the card. It was a bill that never arrived, a stalled negotiation, a limit nobody had explained. People showed up with the shortest sentence they had — and the work began after it.

What I did

I was hired as a cashier. Still in pre-opening training, in under a month, I was promoted to sales associate and joined the Customer Desk.

I solved them one at a time: cards, billing bureaucracy, negotiations, insurance, wedding and housewarming registries. When the queue cleared, I walked the shop floor to reach the people who had not made it to the desk.

~90% of targets hit over the period
Very low cancellation rate
Awarded standout employee

The real problem

The certificate was the symptom. The real problem was passing an assessment of documents, compliance and finances with no idea where to start — and without pausing revenue while it happened.

What I did

I sold the process, not the paper. And talking to suppliers is where I began to see where the internal systems jammed. The move into tech started there, inside the same company.

~80% of targets hit over the period
Very low cancellation rate

The real problem

Tweaking the screen solved that week’s complaint. What was actually wrong was the process behind it — and I could already see that, because I had spent five years listening.

What I did

I joined as a front-end trainee. Eight months later I was full stack. Today I build and maintain, with the team, platforms for supplier qualification, due diligence and whistleblowing channels.

PHP · Laravel · Eloquent ORM · MySQL · APIs REST · Livewire · Alpine.js

The real problem

The hotel did not have a website problem. It had a service problem: the team explained cabins, capacity and availability one customer at a time on WhatsApp, the same text dozens of times a week. And there was one condition: the booking would still be closed by a person, not by a system.

What I did

The site did not replace the people — it took the repetitive part away from them. A short flow validates capacity, dates and intent before the click and hands over a conversation already set up. It is service automation: the machine does what repeats, the person does what needs a person.

React · Next.js · Tailwind CSS

Hi! I came from the website.
Cabin: Araucária (up to 6 people)
Check-in: 14/03 · Check-out: 16/03
Adults: 4 · Children: 2

The real problem

The client was me: two degrees and a full-time job. A plan kept by hand cannot hold — one exam moves and the whole thing falls apart.

What I did

It spreads subjects across free days, recalculates after every module and warns when the plan stops being feasible. Built from scratch with AI and in daily use ever since.

Next.js · Supabase · Vercel

The real problem

Online sessions nationwide and nothing that built trust before the first contact. In therapy the patient decides long before speaking to anyone.

What I did

A page organised around the patient’s decision journey, with calls to action split by service, so the enquiry reaches the practice already qualified.

HTML · CSS · JavaScript

The real problem

Load progression is what drives results in training — and it is what nobody can track from memory past the third month.

What I did

Periodisation stored, the day’s target computed from history, double progression with RIR and a stagnation alert.

Next.js · Supabase · Vercel